Five recycled inputs. Plus what we're exploring.
Then we looked closer · The shift
Recycled content matters. It doesn't tell you everything.
The shift
A product can use recycled plastic and still contain additives nobody has stopped to question. It can look better on an impact report without being the best version of what it could be.
Question
Every ingredient and additive.
Remove
What doesn't need to be there.
Find
Better alternatives where they exist.
Label
Products that meet our new standard.
Flag
Products that are still in progress.
Publish
The proof behind our claims.